| Rakstiņš iekš The Irish Times - Pricewatch: Sometimes it’s dearer to be a woman.
Nedaudz iz raksta: "The report, From Cradle to Cane: The Cost of Being a Female Consumer, found all sorts of price discrepancies; the widest was in hair products. Shampoo and conditioner marketed for women cost 45 per cent more than those aimed at men. The study also highlighted other dramatic discrepancies, including one between two nearly identical children’s scooters. One was red and marketed at boys, whereas the other was pink and aimed at girls. The boys’ scooter cost $24.99, whereas the girls’ one was $49.99. The agency compared nearly 800 products with clear male and female versions from more than 90 brands sold at dozens of New York City retailers. Alongside the average price discrepancy of 7 per cent, it also published category breakdowns. Girls’ clothes were 4 per cent more expensive than boys’, while women’s clothes were 8 per cent pricier than men’s. Women’s personal care products cost an average of 13 per cent more. In just five of the 35 product categories analysed, products for female consumers were priced lower than those for men. Across the sample, the study found that women’s products cost more 42 per cent of the time, whereas men’s products cost more 18 per cent of the time." |