None of the Above (![[info]](http://klab.lv/img/userinfo.gif){kind=small} artis) rakstīja,@ 2017-04-05 23:01:00 |
 |
 |
 |
|
|
|
|
|
|
 |
|
 |
"It’s time to embrace Memetic warfare" by Jeff Giesea
http://www.stratcomcoe.org/download/fil
Memes appear to function like the IEDs of information warfare. They are natural tools of an insurgency — great for blowing things up, but likely to sabotage the desired effects when handled by the larger actor in an asymmetric conflict.
“It’s time to drive towards a more expansive view of strategic communications on the social-media battlefield,” Giesea wrote in his essay on the power of memes. “It’s time to adopt a more aggressive, proactive and agile mindset and approach. It’s time to embrace memetic warfare.”
“The broad manipulation of public sentiment is really not in [the military’s] wheelhouse,” Robb said. “All the power is in the hands of the people on the outside doing the disruption.”
Meme wars seem to favor insurgencies because, by their nature, they weaken monopolies on narrative and empower challenges to centralized authority. A government could use memes to increase disorder within a system, but if the goal is to increase stability, it’s the wrong tool for the job.
“For many of us in the social media world, it seems obvious that more aggressive communication tactics and broader warfare through trolling and memes is a necessary, inexpensive and easy way to help destroy the appeal and morale of our common enemies,” he said.
http://www.stratcomcoe.org/download/fil
Memes appear to function like the IEDs of information warfare. They are natural tools of an insurgency — great for blowing things up, but likely to sabotage the desired effects when handled by the larger actor in an asymmetric conflict.
“It’s time to drive towards a more expansive view of strategic communications on the social-media battlefield,” Giesea wrote in his essay on the power of memes. “It’s time to adopt a more aggressive, proactive and agile mindset and approach. It’s time to embrace memetic warfare.”
“The broad manipulation of public sentiment is really not in [the military’s] wheelhouse,” Robb said. “All the power is in the hands of the people on the outside doing the disruption.”
Meme wars seem to favor insurgencies because, by their nature, they weaken monopolies on narrative and empower challenges to centralized authority. A government could use memes to increase disorder within a system, but if the goal is to increase stability, it’s the wrong tool for the job.
“For many of us in the social media world, it seems obvious that more aggressive communication tactics and broader warfare through trolling and memes is a necessary, inexpensive and easy way to help destroy the appeal and morale of our common enemies,” he said.
