pain is real
"

Researchers at Yale recently identified that two areas in your brain associated with pain, the anterior cingulate cortex and insula, light up in response to letting go of items you own and feel a connection towards:

This is the same area of the brain that lights up when you feel physical pain from a paper cut or drinking coffee that’s too hot. Your brain views the loss of one of your valued possessions as the same as something that causes you physical pain.

The more you’ve commited emotionally or financially to an item, the more you want to keep it around."