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@ 2013-06-03 10:27:00

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LOGO BRAND DESIGN | Understanding the Relationship Between Logo, Identity, and Brand @medianovak

logo brand design 1 650x431 LOGO BRAND DESIGN | Understanding the Relationship Between Logo, Identity, and Brand @medianovak

Brand, Logo and Identity are often misinterpreted to mean the same thing, yet they each have distinct characteristics that shape consumer perception. Each week in the U.S. there are 823K searches for the term ‘What is a Brand?’ and over a million for ‘What is a Logo?’ A sure-fire indication there’s some confusion here.

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logo brand design 2 650x433 LOGO BRAND DESIGN | Understanding the Relationship Between Logo, Identity, and Brand @medianovak



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