| Design You Trust - Design Blog and Community ( @ 2013-06-03 10:27:00 |
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Brand, Logo and Identity are often misinterpreted to mean the same thing, yet they each have distinct characteristics that shape consumer perception. Each week in the U.S. there are 823K searches for the term ‘What is a Brand?’ and over a million for ‘What is a Logo?’ A sure-fire indication there’s some confusion here.
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