Japanese Burka
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"Those surgical masks worn in public are to avoid colds, pollution and allergies. But many Japanese women say that they wear them “date masuku” – just for show – because they didn’t have time to put on their makeup, or because they don’t consider themselves cute enough, and they want a shield against the intrusive eyes of their crowded world. In a German study of 270,000 people in 22 countries, when respondents were asked whether they were happy with how they looked, Japanese people came last."
https://www.theguardian.com/world/2016/jul/19/kumamon-the-new-science-of-cute
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