vislabāko pieeju jau tā stulbajam žanram "kinokritika" tomēr ir definējis leģendārais Rodžers Eberts.

Ebert has described his critical approach to films as "relative, not absolute"; he reviews a film for what he feels will be its prospective audience, yet always with at least some consideration as to its value towards film as a whole.

When you ask a friend if Hellboy is any good, you're not asking if it's any good compared to Mystic River, you're asking if it's any good compared to The Punisher. And my answer would be, on a scale of one to four, if Superman is four, then Hellboy is three and The Punisher is two.

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