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Fanta was invented during World War II in Nazi Germany by the German Coca Cola (GmbH) bottling company. Due to restrictions on shipping between Nazi Germany and the United States during hostilities, the German bottling plant could no longer get Coca Cola syrup. The CEO of the plant, Max Keith, needed to do something to keep the plant in operation and came up with a fruit flavored drink made from whatever he could find. Using apple fiber left over from cider presses and whey, a byproduct from cheese manufacture, Fanta was created and became quite popular.

The name 'Fanta' came during an employee contest to name the new beverage. Keith told them to let their Fantasie (German for fantasy) run wild. On hearing that, salesman Joe Knipp came up with "Fanta".