And when Banksy tells Guetta that he filmed enough and should start editing the footage he amassed, Exit Through the Gift Shop becomes another movie entirely a provocative and absorbing exploration of what constitutes art, the creative process and the power of hype to triumph over talent. The movie offers a tantalizing peek into Banksy studio and his methods the artist, who has never been photographed, appears only in shadows and with his voice digitally garbled but viewers expecting a film devoted to his career will be disappointed, since Banksy work takes a second seat to Guetta unexpected (and scarily prolific) art. What makes Exit Through the Gift Shop so fascinating and it is riveting, regardless of your interest in the art world is the eloquent and exciting way in which it illustrates how beauty and meaning really are in the eye of the beholder and how that eternal phrase still holds true: There a sucker born every minute.