"It is we—media workers—who created a favorable environment for Ukraine’s neoliberalization, presented as westernization and civilization, with all disastrous consequences for society they brought.
Later, while supervising the production of historical documentaries in a Kiev television company, I recognized that the mythology of unidirectional historical progress and inevitability of westernization for “barbarians” provided an ideological ground for neoliberal experiments not only in the former Soviet states but around the globe.
Zelensky’s election promises, made on the fringes of the virtual and the real, were predominantly about Ukraine’s “progress,” understood as “modernization,” “Westernization,” “civilization,” and “normalization.” It is this progressive modernizing discourse that allowed Zelensky to camouflage his plans for neoliberal reforms, launched just three days after the new government came to power. Throughout the campaign, the idea of “progress” highlighted by Zelensky was never linked to privatization, land sales, budget cuts, etc. "
https://thegrayzone.com/2022/04/28/zelensky-celebrity-populist-pinochet-neoliberal/

https://youtu.be/sJ9iHTuYnbc