http://feedproxy.google.com/~r/dyt/~3/yka6dWlAIIs/

http://designyoutrust.com/?p=437564

Spotlight on SAM MC, a high end menswear label based in London. After interning with Kanye West and working with Givenchy, young ambitious designer Samuel McWilliams took over his sister Courtney McWilliams label and formed SAM MC London. He pairs his talent in graphic design with his great sense for great fabrics, along with the ability to create interesting cuts. You can see that his work at Givenchy inspired his designs a little, but he took the whole high end print streetwear thing and attached his very personal vibe to it, making it extremely unique. We are already big fans of SAM MC, and his legacy has only just begun.

See their lookbooks and campaigns at WhiteLies Magazine (whiteliesmag.com)