What makes for a good JavaOne submission

http://jroller.com/page/fate?entry=what_makes_for_a_good

For some inexplicable reason, I'm one of the external reviewers for this year's JavaOne EE and Web tracks. The one thing that's utterly perplexing about it is the dire quality of some submissions.

Tempting as it might be, I'm not going to name names. I'm not going to point out how many vendors pitches there are, or how much they suck. Instead I'm going to try and understand what on earth some submitters were thinking.

For vendors, honestly, what were you thinking? Do you think the people reviewing these things are stupid? Do you really think that JavaOne attendees love to hear about how you solved problem X using your own technology, that nobody can actually use without dropping trow, bending over, and paying for the privilege of being molestered?

The open source crap is just as bad. Here's a hint to you budding open source wankstains. If your project doesn't have a community, has no buzz around it, and is not particularly innovative, then don't bother. JavaOne isn't some whore you can throw your dirty papers at for a quick show and tell. Nor is it a venue for you to idly gaze into your navel and pick out lint in public, musing on its quantity, quality, and what possible use it might have.

Of course, some of the submitters are savvy to this culling process, and it's obvious that they're working hard to try and make the proposal not sound like a product pitch. Unluckily for you though, the reviewers actually do know what's going on in Javaland, and all of them have attended other conferences and know who has talked about what, and how successfully. So be careful, one misplaced vendor pitch could ruin your chances at playing with the big boys.

I don't understand how hard it can be to put yourself in the shoes of the average attendee. The goal of this conference (and ANY good conference) is to help said user, NOT to help the vendor or presenter. The fact that you get to strut your stuff and waggle your genitalia at a few hundred people at a time is its own reward.

So given that the average reader here is a discerning (if somewhat mentally unfit) Java type person, with one finger on the pulse of the community, and another firmly in an orifice, I'd like to you know what you think. What would make a good talk? What talks have you gone to that sucked so much you wanted to shove Gavin Fleury, 3 TDD zealots, and a Websphere consultant into a blender and smear yourself with the resulting goop while making sweet manlove to Howard Lewis Ship's beard?

On and before I forget, HAHAHA VIRTUAS IS OUT OF BUSINESS!!!! TOLD YOU SO!