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http://designyoutrust.com/?p=440973

The LEGO Group revealed the design of the experience center “The LEGO House”. The center, which will be built in Denmark, illustrates the systematic creativity of LEGO bricks and is expected to attract 250,000 visitors annually.

The 7,600 square-meter building resembles “gigantic LEGO bricks” that are “combined and stacked in a creative way to create an imaginative experience both outside and inside.”

Bjarke Ingles, founder of BIG stated: “It’s going to be looking at LEGO from all its different aspects—LEGO as an art form, its cultural impact. When we were doing the research for it , we realized, if you would consider it just an art museum, you would be able to fill it with so much user content of such a high quality… it is one of our great dreams at BIG that we are now able to design a building for and with the LEGO group. I owe a huge personal debt to the LEGO brick, and I can see in my nephews that its role in developing the child as a creative, thinking, imaginative human being becomes ever stronger in a world in which creativity and innovation are key elements in virtually all aspects of society.”

See the video tour of the building  >>