The argument here would be that creative businesses provide firms with "creative innovation services" that help them innovate more effectively, either directly via inputs into innovation processes (such as new ideas, etc) or indirectly by addressing behavioural failures, such as risk aversion, status quo bias and myopia or by shaping consumer adoption and retention of novelty in new market niches.

klau, mīļie tulki, man mozgis laikam sen ir izcepies, jo teikumu jēga atkal un atkal sašķīst pa vārdiem un tā nu es šito vienkārši nespēju saprast. vai kāds, lūdzu, man varētu pateikt, kas ar to boldīgo daļu ir domāts?