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Art direction

Nev age iconography MuTabor Lingua Universalis
The International Pictograms Standard - Todd Pierce
Made You Look - Stefan Sagemeister
Perverse optimist - Tibor Kalman
Visible music - Stefan Sagemeister
Visual Thesaurus by Goveia & Hatmaker


Branding

How Brands Become Icons - Douglas B. Holt
A New Brand World - Scott Beadburry


Copywriting

The Copywriter`s Bible


Creative Training

Creative Advertising by Mario Pricken - Thames & Hudson, 2004


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