Petersonam pievērsu uzmanību, jo FB Eric Schliesser 9.jūnija ierakstā brīnījās, ka pirms diviem gadiem neviens tādu Petersonu nezināja, bet tagad viņš tiekot dēvēts par vēsturisku personu (pozitīvi vai negatīv - kādi mārketinga mehānismi tiekot darbināti?i: "What I find fascinating is that two years ago (seems less), I had never heard of Jordan Peterson (and I read widely outside my epistemic bubble),* now people discuss him as if he is some world-historical figure (positively or negatively). What I am curious about is if anybody has written on the financial and PR mechanisms that were used such that he became the center of social media attention (which I am now extending, alas). #asking4afriend #wouldmakeagoodcasestudy *Thanks to facebook friends in Canada I became aware of him toward the end of 2016." Un zem ieraksta ir plaša diskusija, kā to visu vērtēt: https://www.facebook.com/eric.schliesser/posts/10155454735061190
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