TIME. “Bowls are the new plates,” the Wall Street Journal recently proclaimed. The menus of low- and highbrow restaurants alike all over the country have been overrun by meals served in bowls. “Bowl meals are definitely a trend with traction,” Aimee Harvey, managing editor of the food industry consulting firm Technomic, explained recently to the New York Post, in a story noting how health-conscious trendy people are swearing off plates in favor of bowls. “Bowls are up 29.7 percent in the entree category over a five-year period.”

It doesn’t hurt that bowls are very Instagram-friendly, what with ingredient flavors and colors mixed (ideally) artfully together. Even McDonald’s has been testing menu items served in bowls, including a breakfast option featuring a mashup of egg whites, turkey sausage, and kale.

http://time.com/money/4255785/americans-buying-more-than-ever/?xid=time_socialflow_twitter