dienasgramata:

Recent developments

In mid 2003 the Gauloises brand was discontinued entirely in the USA. Remaining inventory carried through into early 2004. Company officials are on record as saying they have no plans to ever again sell Gauloises in the USA.

The nationwide smoking ban in France in 2007 makes the brand's slogan on the side of the packet "Liberté Toujours" (Freedom Always) slightly ironic, as prohibiting smoking is arguably a direct move against such a philosophy.