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Pretty quickly, I discovered the site’s biggest form of gratification: its achievements system. I unlocked a couple of achievement badges, and I became the make-believe mayor of several places on my usual rounds, including the San Francisco Bay Bridge. Fantastic! Who doesn’t like achievements and being awarded badges and mayorships?
Over time, I began to notice that the achievements wound up being almost the only benefit from using the service. Any attempts I’ve been making to visit new places has had almost nothing to do with Foursquare; Foursquare just gave me a place to show off about my social resourcefulness, and ultimately that’s not why I go to new places.
http://www.creative360.com/blog/2009/09/why-i-quit-playing-foursquare/
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