not to society in large, perhaps. nonetheless, the individual has seen some value in parting with her money. at least initially--as one may come to regret that decision, of course. we have 'impulse purchases', little self-control and not much in ability to deffer gratification. i don't see, however, how make business 'social' would help in this regard. it would seem that giving someone else your money is as good as indication as any...

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