Daniel Dennet says:
"One of the most sophisticated musical memetic engineers of the age, Leonard Bernstein, wryly noted this in a wonderful piece he published in 1955 in the New York Times entitled: “Why don’t you run upstairs and write a nice Gershwin tune?” Bernstein had credentials and academic honors aplenty in 1955, but no songs on the Hit Parade.
A few weeks ago a serious composer-friend and I . . . got boiling mad about it. Why shouldn’t we be able to come up with a hit, we said, if the standard is as low as it seems to be? We decided that all we had to do was to put ourselves into the mental state of an idiot and write a ridiculous hillbilly tune. (Bernstein 1959: 52)
They failed—and not for lack of trying. As Bernstein wistfully remarked, “It’s just that it would be nice to hear someone accidentally whistle something of mine, somewhere, just once” (1959: 54).
His wish came true, of course, a few years later in 1961, when West Side Story burst into the memosphere."
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