Attiecībā uz laikmetīgo mākslu (varbūt, mākslu vispār), par ko viedokļi šķeļās un šķiļās, Beitsons precīzi, manuprāt, ir norādījis uz aspektu, kas ne vien liek vilties, bet dažkārt pat sadusmo. Kā, piemēram, gadījumos: "un šito sauc par mākslu?! >:(". Tas ir tad, kad radošās pretenzijas ir acīmredzami milzīgas, bet skatītāju - baudītāju nepamet sajūta, ka viņam cenšas kaut ko notirgot.
"Allegory, at best a distasteful sort of art, is an inversion of the normal creative process. Typically an abstract relation, e.g., between truth and justice, is first conceived in rational terms. The relationship is then metaphorized and dolled up to look like a product of primary process. The abstractions are personified and made to participate in a pseudomyth, and so on. Much advertising art is allegorical in this sense, that the creative process is inverted."
- Bateson G., Steps to an Ecology of Mind
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