Pilnmēness nogurdinātie - Komentāri

An example from one of my previous rants on this topic: "You can use the leviathan forces of attention and enthusiasm that are swirling around Web 2.0 these days as a powerful enabler to make something important and exciting happen in your organization."

This is a fairly typical management-speak sentence but what does this actually mean? The sentence essentially boils down to a simple statement: You can use new technology as an opportunity to improve the operation of your business. I think most would agree this is an obvious, uninteresting statement and this is precisely the point I'm trying to make. People who use this language are trying to sell you something that's obvious; to sell the emperor his own clothes. If somebody can't make their point in plain english then they likely don't have a point that's worth hearing at all.