- 8/14/17 03:38 pm
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Dr. Jurčiks JanzonsThat’s not to say that your hands are perfectly clean when you buy traffic. There are a few good reasons to avoid it.
• It’s immoral. Think of traffic buying in the same way you might think of an athlete using performance enhancing drugs. The analogy isn’t perfect – steroids are typically illegal, or at least banned in competition – but it gives you the same general mindset. You’re doing something to get ahead, not by your own merits, but on the backs of artificial growth.
• It supports a shady industry. When you’re giving money to people in exchange for traffic, that money is going to support further sales of traffic, which exacerbates the problem.
• It gets you on the bad side of the search engines. Google, Bing and other search engines generally don’t like it when you try to game their search results. This means that you’re going to face a lowered ranking, manual penalties or possible removal from the search results altogether.
• It doesn’t really benefit you at all. You’ll see why when we go into the details of the types of traffic you can buy, but suffice it to say the traffic you get when you buy does little more than increase load on your server and increment your bounce rate.