Konteksts ir šeit: "Yet Professor Sword did find writers in every discipline who were effective in engaging their readers. Comparing the openings of two articles on evolutionary biology, she comments: "Amazingly, the authors of the first make the study of ant communities sound fascinating, while the author of the second succeeds in rendering penis size one of the most boring topics on earth.""
T.i., viņas personīgo interesi piesaistīja tieši raksts par skudrām (laba valoda), salīdzinājumā ar kādu citu rakstu, kas tā tēmu padara garlaicīgu (slikta valoda).