- 6.9.06 15:05
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konrāds ķeburst.i. arī politiskai reklāmai ir jāatbilst AIDA modelim
A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.