"How can well-to-do members of society be so stupid as to spend large amounts of money on advertising in order to confirm their belief in the stupidity of others?"

Bet, kā tālāk atzīst arī pats autors, lai arī cik jocīgi tas nebūtu... reklāma tomēr atmaksājas.

Luhmann, N. The Reality of the Mass Media. Cambridge: Polity Press (2000)