(There is no such thing as) side effects. There's only effects. When you make something or sell something, it affects the world around it. Some of those effects are things you want. The others, the negative ones, are unintended, but they are still real. These bad effects are just as important as the good ones. And smart marketers are honest about them.

(Seth Godin)

Mūzika: Bad Manners - This Is Ska