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Wednesday, May 11th, 2005
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10:58a - Adobe Creative Suit 2
An independent review by Jim Smith - Creative Director, QuA Associates
Manuprāt, uzrakstīts tieši tik daudz, lai dažam labam pilnīgi pietiktu, bet kādam citam rastos vēlme rakties dziļāk. Neliels ieskats jaunā produkta Bridge iespēju pasaulē un, protams, jaunās iespējas jau pazīstamajos produktos - Photoshop, Illustrator u.c.
Kas man pašam pirmajā brīdī šķiet patīkami, ir šis - LiveTrace is an integrated version of streamline technology, converting sketches or photos into vector paths. Now that this feature is fully integrated into Illustrator, I think many more people will be using it than as a separate application. For illustration work and logos etc. it will be a very useable tool.
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12:00p - Labs atgādinājums / Viela pārdomām
Thinking
Creative thinking is the least understood concept for most designers. It is possibly the only element of design that is not taught at design academy. Design academies teach what the tools are, and how to use them, but not how to think creatively to solve problems. Design academies place students into boxes called 'graphic design' or 'interior design' etc. While providing knowledge about these specialist areas, the system creates designers who are generally unable to comment on a piece of work outside their experience. School teaches them to refer to themselves by the objects they create - I'm a print designer, I'm a product designer - rather than the thought processes involved. More emphasis should be placed on the process of thinking, in the application of imagination, which is complex and universal and can be applied to almost anything. An educational system that places designers into boxes, replaces their imagination with process. We should encourage exploration, curiosity and experimentation.
'A ceramics teacher, at the beginning of the semester, split the class in two. One half was told they would be graded on the quantity of work: the more a student produced, the higher the grade. The second group would be graded on quality: to get an A, a student only needed to produce one pot, but it had to be perfect. It turned out that at the end of the semester, the works of highest quality were all produced by the students in the 'quantity' group. That group was constantly learning and improving, while the other group 'sat theorizing about perfection' and did not progress in their actual work.' Taken from 'Art & Fear: Observations on the Perils (and Rewards) of Artmaking', David Bayles and Ted Orland.
Design students themselves must also be prepared to experiment, and produce a vast quantity of work, 99% of which will lead to nothing. Search for new paths, new ways, fear of mistakes will cripple your development. Practice as much as possible, produce a lot of work, and learn to draw.
No QuA Associates Vision sadaļas.
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