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Monday, December 30th, 2013

    Time Event
    8:30a
    Client: We want something that is easy to understand, like our logo. Me: Yeah, I meant to ask you...

    Client: We want something that is easy to understand, like our logo.

    Me: Yeah, I meant to ask you about that. I’m sorry, but what exactly is your logo? It is hard to make out anything more than the stick figure and a square.

    Client: Oh! First, there’s a person, because we are person-centered. The hands of the person are clasped in the upper right. At least, the person’s hand is there, with another person you can’t really see. Those hands also kind of make the shape of a tree, representing growth. And of that all overlays the square, which symbolizes a rudder of a ship, which represents ourselves as a sacred vessel, where people can safely navigate their journey through our field.
    Easy, right? We want this next piece to be like that.

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