| black spot sneakers |
Sep. 3rd, 2004|12:44 pm |
http://blackspotsneaker.org
Jammers,
Naomi Klein threw cold water on the idea, and there was a widespread
lefty revolt against it. "Why is Adbusters launching a brand and
selling a sneaker?" they cried. Why indeed. Because there are times
when actions speak louder then words. At some point we have to
acknowledge that just talking a good game is not enough. We may have
changed a few minds with our rhetoric, but we haven't changed the world
- yet.
We dared to think outside the activist box. And we came up with an
ass-kicking shoe: Classic design. Organic hemp. Fair labor. Hand-drawn
anti-logo. And a red toe tip for kicking Phil's ass. It's all part of a
radical new strategy for cleaning up sweatshops and dirty CEOs -- and
just maybe, transforming capitalism itself.
Go to http://blackspotsneaker.org and experience The Blackspot
Anticorporation. Read the mission statement and take a peek at the
actual shoe. Then, order your pair and become a shareholder in the
cooperative. Your member number will allow you to cast votes on the
design of future prototypes, factory options, and how to spend any
profits.
The Blackspot is an unfolding experiment in bottom-up capitalism. It's
an idea with huge potential. We hope you will come on board and help
pull it off. This may turn out to be one of the biggest, most
important, precedent setting Jams of our generation.
If you don't need new sneakers right now, help uncool Nike and reassert
consumer sovereignty over corporations by painting a symbolic red dot
on the toe of the pair you're currently wearing.
And check out Phil Knight's latest mindfuck at http://adbusters.org
Just undo it.
Kalle Lasn
CEO, The Blackspot Anticorporation
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